Yasir Saeed — Founder & Certified Nutritionist
XAXU was built by Yasir Saeed — a certified nutritionist (University of California, Riverside) and the founder & CEO of XAXU Pakistan. Everything we make, and every article in the XAXU Journal, comes from one simple standard he set at the start: make it real, and say exactly what it is.
The credential behind the brand
Yasir is a certified nutritionist, trained through the University of California, Riverside. That training shapes how XAXU is built — favouring real, whole-food ingredients and honest, evidence-minded wellness over hype and shortcuts. He also offers one-to-one online nutrition consultations for people who want personal guidance.
What he stands for
- Real, not synthetic. XAXU's Circa apple cider vinegar is naturally fermented for at least six months, raw and unfiltered with the mother — never glacial acetic acid mixed in a day.
- Nothing to hide. Apples and purified water; no chemicals, additives or preservatives. Our products are registered with the Punjab Food Authority and guaranteed original.
- Honesty over hype. We describe what our products genuinely do — support digestion, everyday wellness — without overblown promises.
- Quality is the price. Real fermentation and real ingredients cost more; that's the point, not a markup.
The XAXU Journal
Yasir writes and reviews the XAXU Journal — plain-spoken guides on apple cider vinegar and natural wellness, from why real ACV takes six months to how to take it properly. The aim is simple: help you tell the real thing from the imitation, and use it well.
Talk to him directly
Yasir is unusually hands-on for a founder. If you have a question about a product or your routine, message him on WhatsApp at 0321-8420717 — you'll often get a reply from Yasir himself.
— Yasir Saeed, Founder & CEO, XAXU
